In an effort to highlight the threat of plastic waste to the world’s largest garden – the underwater garden of our oceans – Pearlfisher teamed up with a host of talented designers to send a powerful message at the 2018 RHS Chelsea Flower Show.

The design team in San Francisco aided this effort by creating an identity for the garden used across a wide range of touch-points. At the core of this identity is the concept of reduction and loss. Using negative space, the illustrations create subtle references to plastic objects in our oceans.

The core illustration features our famous pearl fisher, the symbol of the way mankind can exist in harmony with our oceans.

Lead Designer, Illustration

Creative Direction: Brian Steele
Illustration: Marina Kiseleva, Austin Alphonse
Production: Jen Nathan
Managment: Chloe Wood