The New York Times relies heavily on social media marketing as a way to spur growth. As one of the lead animators I am repeatedly tasked with creating short, engaging videos, aimed at driving growth. Depending on the brief and news cycle projects cover a broad spectrum ranging from Olympic-related content to harder hitting news-oriented videos.

“All Access” Social Videos

  • A collection of videos for use across various social platforms with the end goal of optimizing engagement and driving growth. Videos lean into the diverse offering that comes with a New York Times All-Access subscription.

  • Lead Animator/Designer

The Athletic “Olympic Hook” Social Videos

  • A short campaign aimed at driving new subscriptions using The Athletic’s coverage of the Olympic Games in Paris as a hook. This project drove high performance during a typically slow period and involved the creation of an Olympic-themed brand identity for The Athletic

  • Lead Animator/Designer, Brand identity development

Next

Taia